We were building a new product with a rare luxury: full freedom in choosing the tech stack. So naturally, we did what many dream of - went microservices from day one, adopted event-driven architecture everywhere, use all modern cloud tooling. In short: the “right” way.
This talk is about what happened over the next couple years - the trade-offs, the slowdowns, and the hard lessons from building a startup where the architecture was technically sound… but not always aligned with what the business needed most.
Delivered by engineers who lived it end to end, we’ll cover:
How tech freedom can be a blessing and a trap.
Why EDA and microservices felt right, but got in the way
When infrastructure decisions helped, and when they backfired
What we’d change if we started again - and what we’d keep
How to avoid letting architecture distract from product delivery
If you're starting something new, or advising teams who are, this talk will give you honest, battle-tested perspective. No buzzwords. No hero stories. Just two devs sharing what worked, what hurt, and what really matters when you’re building from zero.
