GeeCON 2022: Aviran Mordo - Scaling Engineering by Hacking Conway's Law

Working in a fast-growing company that doubles in size all year, maintaining the quality of products and engineers is simply a very challenging task. In this talk I will describe how Wix org structure evolved from functional teams to gangs, cross-functional teams liable for end-to-end delivery; guilds, professional groups liable for methodology, best practices, and training; and mini-companies that service as interior startups to support fast growth while maintaining velocity. Unlike many implementations of the Guild structure, at Wix the guilds are operational guilds that are active in the day to day life of a developers throughout their journey at the company. I will besides discuss how we poured our culture into a game-like “guild day”, that helps us keep alignment, keep the advanced quality of our work and people, share knowledge, recruit and preserve the best developers, and support a quality-based culture of innovation