It’s very easy to brush off search as functionality provided by any another backend service - or even treat search engines as 1 of the NoSQL solutions out there. Nothing can be further from the fact - providing a applicable search for your application or website is simply a complex task on multiple levels. Multitude of languages that require different handling (not all language has a decency to divided the words with spaces), thousands of synonyms and abbreviations–all of this even before the real fun begins (what did that user mean erstwhile you search for “fishing”?). In this talk I’ll give you a glimpse into the work of search relevance engineers. We will walk a way from a useless SQL query to something that can actually supply value to your users–allowing them to find information even if they aren’t precisely certain what they’re looking for. It’ll be far from a complete work–but search relevance work is never finished.
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